Why language matters in policy
What’s the issue?
Especially if you’ve been through a change of government as a public servant, you might have been surprised how much language matters to Ministers – no matter what their stripe.
Ministers can be pretty specific about what they do and don’t like. Legend has it that former Prime Minister Helen Clark hated the word ‘however’ so much she banned it from briefings.
Why does it matter?
When officials use language that Ministers prefer, it shows they’re listening and responding to their Minister’s agenda. Of course, officials have to be free and frank, and shouldn’t use words that cloud their advice or become political. But if officials use language that doesn’t reflect Ministers’ priorities, the relationship can start off on the wrong foot.
What’s the solution?
For high-level insights, check out the 2023 Speech from the Throne. At the beginning of each Parliamentary term, the Governor General gives this speech, setting out the Government’s priorities for the next three years. In the 2023 Speech from the Throne we can see some preferred language coming through:
- Delivering public services with demonstrable, measurable results, to make people’s lives easier and help them to get ahead.
- Spending public money carefully and with a clear purpose.
- Increasing opportunities and prosperity for all New Zealanders through a strong economy.
- Making sure legislation and regulation are based on principles of good law making and economic efficiency.
As well as using sources like the Speech from the Throne, check within your organisation for any guidance on your Minister’s specific preferences.